Posts Tagged ‘Prime Ministerial Candidate 2009 election’

Electioneering: From Handbill to the Internet

Wednesday, January 7th, 2009

Welcome, friends, to my blog. My young colleagues who have created this website told me that a political portal without a blog is like a letter without a signature. I quickly accepted this compelling logic.

I am excited by the idea of using the Internet as a platform for political communication and, especially, for election campaign. As someone who has had the good fortune of participating, either as a campaigner or as a candidate, in every single general election in India since the first one held in 1952, I have seen how the tools of communication have evolved. As far communication is concerned, I am technology-agnostic. My philosophy in this matter is simple: anything that works, deserves to be welcomed. In my own political life spanning six decades, I have enthusiastically embraced every new communication technology - from the early simple Casio digital diary to i-pod and i-phone.

In the first general election, when as a 25-year-old political activist I campaigned in Rajasthan for the Bharatiya Jana Sangh, which had been founded in the previous year by Dr. Syama Prasad Mukherjee, even printing a rudimentary handbill was a novelty. Let me recount an interesting incident here. My party had entrusted me with the responsibility of managing the campaign in Kotputli. After studying the problems of the region, I prepared some literature explaining how the Jana Sangh would try to solve these problems if the people elected our candidate. I had also brought copies Click to Read More

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